Will Exchange support boost Apple's corp cred?

Despite the crowing by fans of Apple computers that  their lovely machines are gaining traction in the corporate realm, resistance to OS X boxes by CIOs appears to still be strong, even with the much trumpeted support of Microsoft Exchange in the latest edition of the Mac operating system, Snow Leopard.

The logic behind the expectation that Exchange support will be a deal maker for corporate IT departments stems from the infectious behavior Apple products have had in the past on markets. The iPod’s popularity, for example, had a halo effect that enticed consumers to move to Apple computers. More to the point, when Exchange support was built-in to the iPhone, it began to win nods from more corporate users.

But there are indications that, at least initially, the halo effect may not be as strong this time around. One of those indicators is a recent “jury poll” taken by TechRepublic, a Web site targeted at IT professionals. In that poll, a “jury” of CIOs voted 12-0 against adding new Macs to their existing computer mix. All the executives voted “no” to the question, “Does the release of Snow Leopard make your IT department more likely to adopt more Mac OS X machines?

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