It’s not a perfect complexion, a toned body or even an up to date taste in clothing that draws them to you though. Spammers find you attractive for other reasons.
Guided purely by profit, spammers are interested in you only for what you can do for them. They have no intention of a traditional relationship. They merely want to take and leave you with nothing.
And just what is it about you that spammers find so irresistible? Let’s take a look.
1. Your Email Address
It used to be that your email address was the most important thing to a spammer because it was really the only way they could get in touch with you.
Nowadays, spammers not only reach you via email but through social networks, text messages and even comments left on other people’s blogs. But this doesn’t mean they have forgotten about your email address. To them, it is still as stunning as ever.
Not only does your email address give them a place to send malware laced email messages, phishing attacks and any other piece of spam you can think of, but they can also use it to send spam to others. The people they send spam to using your email address are the friends, family members and business associates in your contact list.
By hijacking your email address they hope to add legitimacy to their campaign by using a name their recipients will trust, yours.
2. Your Computer Resources
To a cyber criminal, even one single computer is enough to get their attention. After all, that one computer can be turned into a zombie by simply opening an attachment sent in a piece of spam. Once this mindless machine is linked up with a larger botnet the one computer, your computer, can help to send spam to others, it can be used in a denial of service attack or take part in any number of illegal activities on behalf of the spammer.
3. Your Financial Accounts
Spammers are after one thing, money. Every attack they launch and every mass email campaign they take part in is done to help bring money to them or their criminal organization.
Many cyber criminals use phishing attacks designed specifically to steal financial account information like bank account numbers, credit card information and login credentials. Using this information the spammer is able to make purchases or outright steal money from their victims.
4. Your User Information
When it comes to user information, cyber criminals are looking for login information that they can use and are profitable to them.
Your login credentials at work fall into this category and these credentials are usually targeted in spear phishing campaigns. You see, when the bad guys are after something specific like the credit card information stored in a large company’s data base they limit their spam to just people who work in that company. They try to trick employees into divulging their login credentials so that they, the bad guys, can access the data they are looking for without triggering any security alarms.
5. Your Identity
Another thing that spammers find so attractive in you is your identity. Not because they love you as a person, but because they know it can fetch them quite a profit.
Having access to things like a social security number, passport number, driver’s license number, etc. makes it easy for them to assume your identity to either sell or manipulate. Either way, if you are victimized in this way it can be extremely costly and time consuming to clean up.
Like the con men of old, spammers will tell you anything to get you to fall for their trickery. But knowing what they are drawn to can help you see through the smoke, mirrors and empty compliments and see the bad guys for who they really are.
When you know what it is the bad guys are after, you can do a better job of protecting yourself, and others in your organization, from them.