In a recent report to Parliament, the Australian Communications and Media Authority announced spam complaints have risen a whopping 622% and on average arrived at a rate of 900 per day over the past year.
“We saw a phenomenal increase in the level of spam reports,” ACMA executive manager of unsolicited communications Vince Humphries said. “We have made it a lot easier for people to report spam to us, previously you had to go to a web form and fill out all of these details, it was painstaking and horrible really but now we’ve made it a lot easier so people can forward on an email message or SMS to us and it goes into our spam database and we pick it up and look at it the next working day. We think that’s significant, it now takes a few seconds instead of a number of minutes.”
It’s not clear how many of those complaints were actually legit or what, if any action was taken. Any company or organization that sends out newsletters or other bulk email knows that there are still many people who for whatever reason, ignore the unsubscribe instructions and report the message as spam. Most of the time there is no malicious intent, they just mistakenly believe doing so puts the message in their junk folder and don’t realize such reports can get you blacklisted.
While it’s good that people are becoming more aware of how to fight spam and authorities are making it easier than ever to report, make sure your mailings have complete compliance with local and federal anti-spam laws so you don’t find yourself on the wrong end of a spam complaint!