Rock You is a popular social media company that provides apps and widgets for such blockbuster sites as Facebook and MySpace. They’ve won awards, have sucessfully raised millions in capital and appear to be a rising star.
Too bad they are completely clueless about email etiquette. Really, really clueless. First, back in September they sent out a mass email to their customers and associates announcing their new site redesign, but instead of using BCC:, they displayed their entire mailing list of over 200 email address in the CC: field. Not surprisingly, many of those addresses ended up on a spammer’s list. Then, two months later they tried again. This time they sent out a mass email using a mailing list. Unfortunately the email was asking for contractors to provide info for their W9 tax forms. This resulted in people inadvertantly posting personal info to the entire mailing list. You’d think after these two huge errors the company would have finally gotten its act together, right? Not so says Louisgray.com:
They have outstanding applications and widgets, but the company seems like it’s trying to commit start-up suicide – by e-mail. If e-mail etiquette faux-pas were a crime, they would have a life sentence, as RockYou has leaked private information not once, twice, but three times – yesterday’s being the most recent example. Yesterday, RockYou forgot to BCC recipients, again, and blasted an e-mail exposing everybody’s address in the CC field.
Yep, they did it again, resulting in more wrath from their already irate customers and contractors. This company’s issues are an important reminder of why you should never ever use the CC: field when sending a mass mailing and never ever ask for personal information on a mailing list. Sounds like common sense, but as we’ve seen, even successful companies can be a bit lacking!